Good Food Farmers Network
Logo / Print / Digital
Every week Good Food Farmers delivers high-quality, organic, locally-produced food to homes in Westchester. To start their brand refresh, we utilized a survey that the founder shared with members to understand the personality and feeling people already associate with Good Food Farmers. From there, we developed the visual direction and messaging. The brand work included a new logo, color palette, and visual system, all designed to feel as grounded, and thoughtful, as the farms and producers behind the food. The updated branding was applied across the business, including the website, delivery vehicle, print marketing materials, and email templates, bringing real cohesion and clarity to the brand.
In Collaboration with Marketing Kangaroo
